When blogs first came about, they represented people that were detailing their lives in online diaries. This format was not terribly useful to the business community, so blogs went essentially unnoticed as a business solution. What did become evident ove rhte first few years of the blog was that search engines loved them. The fresh content was candy for engines like Google and Yahoo. Blogs seemed to climb in the search engine results organically, often out placing established websites.
Recently, big business has sought to tap the blogosphere. However, results have been mixed. One of the primary reasons for the mixed results is that most busineses have chosen to supplement their website with a seperate blogsite. This splintered approach leads to one of the most ineefective web strategies I have ever seen. The primary problem is in an effort to drive traffic to their website, businesses have neglected the fact that search engines see thier website and blogsite as two totally different sites. Therefore, while the blogsite may drive more traffic and raise in the SERPs, the website doesn't benefit.

One of the things our sister site, www.RSSPieces.com is doing to address this problem is tightly integrating the blog and the website on a unified server with what we call a blogsite. An RSS Pieces blogsite offers a number of substantial advantages over your traditional blog. Beyond the unified server approach, your entire existing website becomes a a part of the blogsite, each article is fully SEOed and the HTML validated for easy search engine reading and indexing, the blog itself can pull in outside feeds to build content automatically for those executives that don't have the time to blog and from a visual standpoint, the blog can look and behave as though it were a traditioinal website wile incorporating a number of high-end interactive features like mortagage calculators, MLS data searches, Amazon affiliate programs and shopping carts.

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